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Google’s Evan Hanlon: Building the Marketing Organization for the AI Era
Evan Hanlon, an AI go-to-market leader at Google, explains how conversational search is changing the information customers expect from brands and local businesses. He connects accurate location data, fresh first-party content, and experimentation to stronger visibility in Google and Gemini experiences.
The conversation also explores how agentic workflows can help marketing teams learn faster and reimagine work instead of simply automating old processes.
In this webinar, you’ll learn how to:
- Answer the complex, conversational questions customers ask with accurate information for the specific location they may visit.
- Keep the SEO foundation, then add fresh first-party, multimodal, and operational information that gives AI current context.
- Use AI hands-on and redesign workflows around what the technology makes possible instead of recreating yesterday's process.
Who you’ll hear from
Deepak Bahree
Chief Marketing OfficerBirdeye
Evan Hanlon
GenMedia AI GTM LeaderGoogleBirdeye gets you real results that help you be found
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- +440%
- +450%
Data is from over 100,000 Birdeye business customers
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Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
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