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Connecting with Local Customers in the Age of AI
Google's Lisa Landsman and Mike Gnagy join local search expert Ben Fisher to explain how AI is changing the way customers find and act on local information. They discuss complex conversational queries, agentic actions in Maps, the growing importance of fresh media and accurate business data, and the need for human review of AI-generated content.
The panel also offers practical advice for scaling experimentation and machine-readable data across enterprise locations.
In this webinar, you’ll learn how to:

- Support conversational and agentic discovery with accurate profiles, current websites, and clear paths to book, order, or schedule.
- Publish recent, useful local media and updates that prove each business is active instead of mass-producing unchecked AI content.
- Make important business data machine-readable and give teams guardrails and room to experiment with AI.
Who you’ll hear from

Adam Dorfman
AVP of Product Management & PartnershipsBirdeye Inc.
Ben Fisher
Founder & Lead ConsultantSteady Demand
Lisa Landsman
Global Business DevelopmentGoogle
Mike Gnagy
Product ManagerGoogleBirdeye gets you real results that help you be found
- +400%
- +440%
- +450%
Data is from over 100,000 Birdeye business customers
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Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.

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