Free Webinar

Connecting with Local Customers in the Age of AI

Google's Lisa Landsman and Mike Gnagy join local search expert Ben Fisher to explain how AI is changing the way customers find and act on local information. They discuss complex conversational queries, agentic actions in Maps, the growing importance of fresh media and accurate business data, and the need for human review of AI-generated content.

The panel also offers practical advice for scaling experimentation and machine-readable data across enterprise locations.

Watch the full Webinar

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In this webinar, you’ll learn how to:

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  • Support conversational and agentic discovery with accurate profiles, current websites, and clear paths to book, order, or schedule.
  • Publish recent, useful local media and updates that prove each business is active instead of mass-producing unchecked AI content.
  • Make important business data machine-readable and give teams guardrails and room to experiment with AI.

Who you’ll hear from

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Adam Dorfman

AVP of Product Management & PartnershipsBirdeye Inc.
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Ben Fisher

Founder & Lead ConsultantSteady Demand
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Lisa Landsman

Global Business DevelopmentGoogle
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Mike Gnagy

Product ManagerGoogle

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