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Crossroads and DermCare on Winning AI Search
Robert D'Annibale of Crossroads Treatment Centers and Steve Estevez of DermCare Management examine AI search through the high-stakes healthcare journey. They explain why structured location data, specific patient questions, and trustworthy third-party signals are essential when people need accurate answers quickly.
The panel also shows why location-level testing and sensitivity to patient privacy are necessary for understanding real visibility gaps.
In this webinar, you’ll learn how to:
- Build a centralized, structured foundation for each location's contact information and services so urgent searches return accurate options.
- Test natural-language patient questions across markets because brand averages can hide locations that fail to appear.
- Strengthen authority with reviews and credible third-party signals while accounting for privacy and suppressed-feedback bias.
Who you’ll hear from
Robert D'Annibale
VP of Growth and DevelopmentCrossroads Treatment Centers
Steve Estevez
VP MarketingDermCare Management
Vikram Viswanathan
SVP of Product & Customer MarketingBirdeyeBirdeye gets you real results that help you be found
- +400%
- +440%
- +450%
Data is from over 100,000 Birdeye business customers
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