How AI, Search, and Yelp Work Together to Drive Business Visibility
Yelp is no longer just a place where customers leave reviews.
Its data now plays a direct role in how businesses appear in search engines, on maps, and in AI-powered recommendations. In many cases, this influence exists even when customers never visit Yelp directly.
In this live webinar, Jim Chappelle, Senior Director of Business Development at Yelp, explains how Yelp data is used across today’s search and AI ecosystem and what businesses should understand to protect and improve visibility as discovery moves beyond traditional search results.
In this webinar, you’ll learn:

- How Yelp data is used across search engines, maps, and AI-driven experiences
- Why trust, authenticity, and review quality matter more than volume
- What strong performance on Yelp looks like today for multi-location brands
- How businesses can improve visibility without gaming the system
Who you’ll hear from

Jim Chappelle
Sr. Director of Business DevelopmentYelp
Justin Meredith
Digital Marketing ManagerBirdeyeBirdeye: The Obvious Choice
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