Birdeye Launches AI Coworkers for Multi-Location BrandsFind out more
Keep Customers for Life
Rachel Bentley of The Aspen Group and Shawn Castle of Sun Auto explain how multi-location brands turn customer feedback into stronger retention and loyalty. They show why review language and emerging sentiment matter more than star ratings alone, then outline the roles corporate, regional, and local teams play in closing the loop.
The discussion also highlights where AI speeds analysis while people remain responsible for ownership, action, and follow-through.
In this webinar, you’ll learn how to:

- Read the language inside reviews because emerging sentiment can reveal opportunities that an average star rating misses.
- Route every actionable signal to a named owner and track it through resolution so feedback does not stall in a dashboard.
- Use AI to surface themes faster, then let people prioritize the fix, address root causes, and verify that sentiment improves.
Who you’ll hear from

Emily McConnell
AVP of Enterprise StrategyBirdeye
Rachel Bentley
Senior Director of ProductThe Aspen Group
Shawn Castle
VP of Customer ExperienceSun Auto Tire & ServiceBirdeye gets you real results that help you be found
- +400%
- +440%
- +450%
Data is from over 100,000 Birdeye business customers
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.

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