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Winning in the Age of AEO
G2 Chief Innovation Officer Tim Sanders and Birdeye Chief Customer Officer Sanjay Kini explain the shift from being discoverable in search to being recommendable in AI answers. They outline how real customer prompts, machine-readable content, and independent trust signals work together to influence recommendations.
The session offers a practical path for evolving SEO into answer engine optimization without abandoning the foundations that still matter.
In this webinar, you’ll learn how to:
- Keep the SEO foundation, but optimize for becoming recommendable in a direct answer instead of only discoverable in links.
- Build prompts from real customer personas, jobs, language, and constraints rather than adding questions to a keyword list.
- Pair answer-shaped, machine-readable content with detailed reviews and credible third-party evidence that supports a recommendation.
Who you’ll hear from
Sanjay Kini
Chief Customer OfficerBirdeye
Tim Sanders
Chief Innovation OfficerG2Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
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