Creekmore Marketing is devoted to helping small businesses in all industries grow with digital marketing solutions, particularly local search engine optimization. Creekmore realized their marketing approach was missing a crucial component: online reputation management.
“Online reputation can completely make or break whether an SEO strategy works or not,” said CEO Chelsea Creekmore. “Review generation is a crucial part of any business’ strategy if they need to be getting leads off the internet, and the ultimate challenge was getting online reviews and finding a good platform to help us do that.”
“The internet grows more and more every day. It gives people access to each other that we’ve never had before, and it allows for consumer-to-consumer marketing which is so incredibly powerful. People are going to trust online reviews more than they’re going to trust any piece of professional marketing that they see on the internet. It’s as simple as that, really.”Chelsea CreekmorePresident of Creekmore Marketing
When searching for an online reputation management software, Creekmore’s top priorities were simple: a platform that works and is easy to use. Many of their clients were not very active online and had little experience with software solutions, but that didn’t stop them from wanting more Google reviews. Creekmore sought a solution that would be accessible to a less tech-savvy crowd, yet sophisticated enough to produce a high volume of new reviews and boost clients’ search engine visibility.
Many vendors were not compatible on mobile and did not send SMS review requests, drastically lowering the conversion rate of review requests to actual reviews. BirdEye’s mobile app, Creekmore discovered, was different.
“BirdEye was the platform that made it easiest to get someone from the initial survey question to actually leaving a Google review,” said Lindsey Greenberg, Marketing Strategist at Creekmore. The mobile app was simple and straightforward enough for all of their clients to use with little training or support. “As an agency, if I were looking for a review generation service, I wouldn’t even think about one that doesn’t have a mobile app.”
Prospects were thrilled with the idea of a review generation service: “Almost none of our prospective clients are aware of a way to automatically collect new reviews,” said Greenberg. Many of Creekmore’s clients use the mobile app and review request link, while others find the drip campaign approach works better for their business model. After implementing BirdEye, clients began seeing results immediately. For example, one consignment store increased its review volume by 460% and earned the #1 spot in search results for “used furniture middlebury” -- in just 3 months.
“Across the board, we’ve seen these reviews really impacting all of our clients’ SEO rankings. Some of our clients’ SMS review request campaigns have click-through rates as high as 78 percent,” said Greenberg.
Not only are Creekmore’s clients finding success -- Creekmore’s own business is on track to double this year from last year. The company has a 95% retention rate, and 70% of their clients use BirdEye.
“We’re definitely aiming to grow and BirdEye is going to continue to be a big part of that,” said Creekmore.