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77 Diamonds

4.9

About this business

Located in the heart of Mayfair, London, we are a luxury jeweller with a simple aim: To bring simplicity, clarity, choice and value to the diamond engagement ring and jewellery buying process. With unrivalled, direct access to over 80% of the world's finest polished diamonds, we deliver delicately crafted, high quality engagement, eternity and wedding rings as well as earrings, bracelets and necklaces - taking design inspiration from a variety of genres from modern through to classic and vintage. Our passion for diamonds and... read more

Location details

2nd Floor, 3 Hanover Square, London, ENG, W1S 1HD, United Kingdom

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WeekdayScheduleStatus
Mon10:00 a.m. to 7:00 p.m.
Tue10:00 a.m. to 7:00 p.m.
Wed10:00 a.m. to 7:00 p.m.
Thu10:00 a.m. to 7:00 p.m.
Fri10:00 a.m. to 6:00 p.m.
Sat10:00 a.m. to 5:00 p.m.
SunClosed
4.9582 reviews
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Angelia Jonas's profile image
Angelia Jonas 
3 weeks ago

Absolutely wonderful experience!!!! Honestly couldn’t have gone any better and this is all down to the wonderful consultant Sophie!!! She truly understood me and communicated her thoughts honestly. It was exactly what I was looking for! I truly connected with her and despite this being my second ever ring appointment, I am confident enough to say I will go with 77 diamonds through the ring process. They are GIA certified and provide a lifetime guarantee. This is exactly what I was looking for. Also offer complimentary cleans... read more

Myron F's profile image
Myron F 
a month ago

I had an amazing experience with Alexandra when choosing an engagement ring for my girlfriend. Going into the process, I had little to no knowledge about diamonds, but Alexandra was incredibly patient and guided me through everything. She helped me narrow down my options, both in terms of ring designs and diamond stones, making the whole experience smooth and stress-free. Our initial meeting in 2024 was insightful, and she was honest about the timing, suggesting that I wait before placing the order. True to her word, she fo... read more

Katie Hillard's profile image
Katie Hillard 
3 weeks ago

We had a great experience at 77 diamonds. Our consultant Sophie Hardy was very warm and welcoming. She instantly made us feel listened to and understood in what we came in for. She ensured we had a drink on arrival and when I asked if the room could be made cooler (it was a hot day!) she instantly put the AC on! Right from the start I could tell Sophie was very experienced in her knowledge of the Jewellery and took the time to explain steps when we had questions. I would highly recommend 77 diamonds and especially Sophie as ... read more

Martin Thompson's profile image
Martin Thompson 
2 months ago

I'm no jewelry expert, and had no clue about ring designs, diamond quality, or cost. I booked an appointment with Alexandra, one of their jewelry specialists. She showed me some rings, taught me about the 4 Cs of diamonds, and didn't push me to max out my budget. Considering I have no interest in such things I thoroughly enjoyed myself. I tracked the creation and delivery of the ring an could easily get through to someone on the phone to enquire about deliver options. Excellent customer service. The ring itself is well cra... read more

callum nicholls's profile image
callum nicholls 
3 weeks ago

I recently came in with my girlfriend for an appointment with Sophie. I couldn’t speak more highly of the experience we had. Sophie was helpful, knowledgeable, and so clear with all the options we had available. As someone who doesn’t have much prior knowledge of rings or what to choose, Sophie was so helpful in ensuring we had looked at all options and had chosen what was best for my girlfriend. Everything was so smooth from booking an appointment, to going in on the day and eventually the purchase too. I highly recommend... read more

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Frequently asked questions about 77 Diamonds

How is 77 Diamonds rated?

77 Diamonds has a 4.9 star rating with 582 reviews. 

When is 77 Diamonds open?

77 Diamonds is closed now. It will open at 10:00 a.m.