Google Seller Ratings

Supercharge Google ad performance

Unlock Google Seller Ratings to increase clickthrough rates, convert more customers, and drive higher revenue from your search ads.

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Google Seller Ratings

Get more out of your Google ads

Certified Google Seller Ratings Partner

Our direct integration with Google and trusted Google Seller Ratings provider status make us the obvious choice for growing on Google.

Quick and easy

Birdeye does the heavy lifting, so you can get up and running with Google Seller Ratings in weeks, not months.

Best in class

Our platform provides everything you need to attract, engage, and convert customers on Google.

Google Seller Ratings

Use reviews to improve ad performance

Add your star rating to Google search ads to increase trust, improve click through rates, and reduce your PPC budget.

Outperform on paid search
Automated Review Campaigns

Qualify faster for Google Seller Ratings

To add Google Seller Ratings, you’ll need at least 100 qualified reviews with an average rating of 3.5 stars in the last 12 months. Birdeye Reviews helps quickly generate a steady stream of the reviews you need — getting you up and running with Google Seller Ratings in just 4-6 weeks.

Automated Review Campaigns
Birdeye Reviews

Maintain a stellar reputation

Easily manage your online reputation, boost SEO, and improve your SEM performance by pairing Google Seller Ratings with Birdeye Reviews, the most powerful reputation management platform on the planet.

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Reviews Microsite

Centralize reviews in one place

Keep track of all your reviews that are pushed to Google Seller Ratings from a unified microsite. Optimize review campaigns and ensure you always meet the Google Seller Ratings qualification criteria.

Reviews Microsite
Survey Responses as Reviews

Easily generate first-party reviews

Accelerate the Google Seller Ratings qualification process by easily converting survey responses into first-party reviews fed to Google as a part of Seller Ratings.

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Survey Responses as Reviews
Birdeye and Google

Dominate Google with an all-in-one solution

Get everything you need to grow on Google. With Birdeye, you can improve your online reputation, boost your SEO ranking, and reach more customers through a single, easy-to-use platform. 

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Birdeye and Google

Birdeye outranks the competition

Birdeye Review Star ratingBased on 7,000+ reviews on
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Birdeye customers get results

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Todd Boak

Birdeye makes our PPC campaigns more efficient and puts us in a better light when people are just searching and comparing us with other dentists.

Todd BoakSVP Marketing and Communications Spring and Sprout
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Kelly Palms

Patients started telling us they chose us because of our great online reputation. Cost per lead and cost per click also went down once we started using Birdeye.

Kelly PalmsDirector Of Business Development at Complete Emergency Care
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Justin Shook

We saw a 2.7% improvement in CTR, a conversion rate that is 48.4% higher, and a CPA that is 19% cheaper than ads that did not include a seller rating. And Birdeye makes it simple to set up. A busy digital marketer’s dream!

Justin ShookDirector of Social Media & Reputation of Southern Careers Institute

Frequently Asked Questions

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What are Google Seller Ratings?Click to open

Google Seller Ratings is an extension for Google Ads that allows businesses to add their online reputation rating to their ads, which is shown to increase trust and click through rates. Google Seller Ratings can help advertisers improve ad performance and earn more qualified leads.

How do Google Seller Ratings improve ad clickthrough rates?Click to open

Customer reviews boost the credibility of your ads, increasing customer trust and the likelihood of them clicking on your ads. According to Google, ads that feature reviews get up to 17% higher clickthrough rates compared to ads that don’t.

How can I get started with Google Seller Ratings?Click to open

To get started with Google Seller Ratings, you must first meet the qualification criteria set by Google, which is that you’ll need at least 100 first-party reviews with an average rating of 3.5 stars or higher in the last 12 months. In addition, at least 10 of those reviews must be in the language the user uses to search on Google (e.g., if someone finds your site using French keywords, you must have at least ten reviews in French).

Do I need to be a Shopping Advertiser or have a Google Merchant Center account to get started with Google Seller Ratings?Click to open

No, you don’t. You can work with a Google Certified Partner like Birdeye that can help you meet the qualification criteria, and quickly get you started with Google Seller Ratings.

How can I measure the impact of Google Seller Ratings?Click to open

Within the Google Ads console, you can easily organize your ads with and without Seller Ratings and compare them for key metrics such as clicks, impressions, click through rate, conversion, average CPC, and return on ad spend. Check out this blog for a step-by-step walkthrough of how to track the performance of your Seller Ratings campaigns.

Can I enable Google Seller Ratings on my own?Click to open

Yes, but the process is time consuming and technically challenging. You’ll need at least 100 first-party reviews with a > 3.5-star rating to go live with Google Seller Ratings. You will also need heavy lifting from your IT department to integrate your website with Google Customer Reviews. As a certified Google partner, Birdeye can help you meet Google’s criteria and go live with Google Seller Ratings in weeks.

How can I check if Seller Ratings are active for my business?Click to open

To find out if you have a seller rating for a specific country, edit the following URL to replace "{yourwebsite}" with your own domain name (e.g. URL:{yourwebsite}


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How to boost Google ad performance by 17% with Google Seller Ratings

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