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The Dress Theory

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About this business

About Founded in Seattle, Washington in the summer of 2012, The Dress Theory remains the destination for brides searching for a handpicked, edited, and inspired selection of effortless and unforgettable wedding dresses that reflect their personal style by hard-to-find and highly sought-after designers. We are committed to the belief that finding your wedding dress should be a personalized, memorable experience. A professional stylist and a beautiful, intimate setting are the ultimate power couple in our eyes. When it comes ... read more

Location details

4232 E Madison St, Seattle, WA, 98112, United States

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Mon10:00 a.m. to 7:00 p.m.
Tue10:00 a.m. to 7:00 p.m.
Thu10:00 a.m. to 7:00 p.m.
Fri10:00 a.m. to 7:00 p.m.
Sat9:30 a.m. to 7:00 p.m.
Sun10:00 a.m. to 6:00 p.m.
5.0122 reviews
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Jade Lee's profile image
Jade Lee 
a month ago

I went to the Dress Theory with the intention of trying on a specific dress. I ended up not really liking it, but pointed out an aspect of the dress I did like. Val took that information and brought out a different dress that I would never have picked for myself but ended up loving and ultimately purchasing. On our wedding day, my husband said he couldn’t have imagined a more perfect dress for me! 

Hilary Curlow's profile image
Hilary Curlow 
4 months ago

I cannot express how absolutely thrilled I am with my experience with The Dress Theory. From the moment I stepped through their doors, I was treated like I was the most important bride in the world, and my journey to finding my perfect dress was seamless. The staff at The Dress Theory were incredibly helpful not only in picking the right dress, but also communicating on timelines, making recommendations for alterations locations, etc. They listened to my vision, preferences, and helped me easily and confidently pick my dre... read more

Taylor Bowyn's profile image
Taylor Bowyn 
5 months ago

I cannot say enough about my experience at dress theory! To be honest, I hate shopping. I have always feared the fluorescent lighting, been afraid of what I’d say about myself when I looked in the mirror, and typically would leave shopping trips more insecure than when I walked in. However, Val saved the day as she usually does (I had met her at my girlfriends dress shopping earlier in the year.) She is incredibly kind, fashion forward, playful, funny and made the whole memory one of the best in my life. My 85 year old grand... read more

Lexi Hamill's profile image
Lexi Hamill 
a week ago

The Dress Theory staff are so kind and fun to work with. Pam was fantastic and helped me find my dream dress, even though I thought I would never go with what I ended up picking. The appointments are fun, everyone on the team is so supportive, and they helped my whole party have a good time. Absolutely would recommend them for anyone wedding dress shopping in Seattle! 

Sally Dickinson's profile image
Sally Dickinson 
2 weeks ago

This was a fabulous experience! Anna made us feel very welcome. We were offered drinks and then allowed to surf the racks to find some great dress options. Anna really knew her product - found five wonderful options including 'the one'. She explained the sale and alteration process perfectly. I am so excited for the dress to arrive in April. Thank you Anna! 

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Frequently asked questions about The Dress Theory

How is The Dress Theory rated?

The Dress Theory has a 5 star rating with 122 reviews. 

When is The Dress Theory open?

The Dress Theory is closed now. It will open on Friday at 10:00 a.m.