the "Drinkable Pool Water System" was re-branded as the "ZeroChlor Pool System" and the business model was changed from B2B to Direct to Consumer. This change allowed the individual pool owner to purchase the system directly online and then either install the system themselves, hire a local pool company to install the system, or (if locally available), hire a local pool company listed on the ZeroChlor website to install the system. Additionally, as part of the re-branding process ZeroChlor committed to transparency in the sales process which is something completely unheard of in the AOP industry.
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3 months ago