Welcome To Fluegge Optical! “Not a big box retailer, but an out of the box optical provider”. We are Wisconsin’s largest independent eyewear store selling all types of quality eyewear. Our core business is manufacturing lenses and fitting eyewear the proper way. We do not provide eye exams or fit contact lenses. But, if you have shopped around for a certain style or fit and haven’t found it, you are guaranteed to find it here. Fluegge Optical is extraordinary customer service combined with Wisconsin’s only full service onsite lab, manufacturing all lens types including glass. That means we can make most all lenses regardless of power right here and while you wait if you are in need of imm

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Reviews(111)

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Dave W. on Birdeye

★★

4 months ago

This place rocks!! I took a pair of sunglasses that the nose piece had come off & I thought I would have to throw the glasses away up to Fluegge & they repaired them for me no charge! While I waited there for the repair there was no high pressure sales tactics to try & get me to buy a new pair. This was my first experience with them & I left with a great impression that I will remember for a long time! If you need prescription or sunglasses I would highly recommend them.

Janet S. on Birdeye

★★

2 years ago

I have been purchasing an obscene amount of eyewear from Fluegge for a long time. They have a selection of frames that starts at the mundane and goes all the way to the are you kidding. I have even brought one of my favorite frames that had been sitting in a drawer for forever, a memory of exciting times, that I refused to let go of even though no one would touch "because the acrylic was brittle" and Dale and his crew took them and replaced the lens without a second thought or a first comment. One of the few places you do not need to buy a new frame just because you have a changed script. In fact, they will never pressure or upsell you. The first pair of glasses they made for me I was amazed when I put them on. Everything was crisper and the lens were thinner and lighter. The quality is beyond compare. It is not only the frame selection and the quality of the lens but they have the ability to do flashing, mirroring, tinting, and great shading along with the coatings. Their photochromic lens have different tints and a higher quality than others offer so inside the tint is barely noticeable but by the time you get into bright light the shading had changed so imperceptibly you had no idea other than when you look in the mirror and its like you are wearing sunglasses. It is the most amazing lens I have had. I never wanted them as I could always tell when someone had transitions on because they always looked sickly and took so long to change back when going back into low light situations. The higher quality makes a world of difference. Now I would like to be able to put them on every pair I get. Their coatings are far superior to previous places at a much more competitive pricing. In this case you are not getting what you pay for comparatively. Their coatings do not change the view, do not warp the picture, do not pock, and compared to competitors I never know I am looking thru a coating and people looking at me don't know I have a coating on my lens. Again a feature I would like to put on all my glasses. Each and everyone there will actually listen to you to make certain you end up with exactly what you need and want. Will say their honesty is rare. They will give an honest opinion (sometimes unfortunately) if you ask rather than let you get something wrong or ill fitting. I have progressives and whether I go into the store and am measured or by mail and they use what is in my file, they have never gotten the center wrong. In fact they have never gotten anything wrong. This is not by chance. They are professionals. They know what they are doing. They care and they take pride in their knowledge and craftsmanship. I have never been unhappy with their service, knowledge, or their product. It's an amazing experience to walk into a large showroom impeccably designed and decorated that is so comfortable waiting isn't a problem. There's even tootsie rolls for your sweet tooth. Oh, and check out the restroom while you're there, it is equally amazing.

Gregg G. on Birdeye

★★

2 years ago

I got sick of cheap plastic Rx inserts in my golf and shooting glasses. Finally decided to take the plunge and invest in real Rx glasses for these sports. Looked at various online providers marketing to these sports, and came to the conclusion that this only makes sense if I can try on the frames and see the real McCoy in person. Hard to do being in Illinois dealing with vendors in Arizona. Fluegge makes a nice web presence, so called them and was told for shooting glasses the specialist is the owner, Dale Fluegge. Dale spent considerable time with me determining my needs, then shaping the shooting glasses frame to my head, etc. Most work done on-site, however 1 process had to be sent out. Dale told me a few days and they would call to arrange a pickup date & time. Extremely impressed with the combination of knowledge and technology, coupled with an artisan's approach toward my visual needs. Does not feel like the typical eyeglasses mill, and I appreciated that. Very highly recommend Fluegge Optical - all of their staff were friendly and helpful.

Angie@earthtraditions.org on Birdeye

★★

3 years ago

These folks are absolutely the best. From large selection and quality of unique eyewear, to the professionalism of the staff, and the quality of the finished product, their service is impeccable. I can't rave about them enough. We will never go anywhere else.

ROGER on BBB

★★

3 years ago

I have been a long time customer of Fluegge Optical, Dale Fluegge, specifically. My most recent experience was last Summer when I took a prescription to him from my Ophthalmologist. Dale suggested there was something not right about the Rx. He directed me to another Opthmalogist who identified the issue that Dale recognized and performed lazer procedure to clear/correct my vision. With new lenses I left the office but have had some difficulty since. After several months away, I stopped in the office and Dale made a minor adjustment to make my vision. COMPLETE SATISFACTION----highly recommend w/o reservation Roger *******

Business Response:

Thank you again RodgerAs you know our client best conditions that we can help, and watch over with the help of others is what we are about.I am glad your vision health and well being is in good check.Now it is just that golf game that should be looked it.See you in spring, and we hope at the summer party.Regards,****Fluegge

Bonnie Carlson Dauel E. on Birdeye

★★

4 years ago

I have been getting My Glasses from Fluegge Optical for over 25 Years now. I met Dale Fluegge once ………….. Ever sense I Get my RX. Fax it to Fluegge Optical in Waterford . He picks out a frame for me fills the Rx. and Sends it to me in Virginia...………… I don't even have to go there. He is the Best. I have Never been Unhappy with any thing he has ever sent. So Happy That He is So Good at What He does. I Love These People!!!!! Bonnie L. Eckman

John M. on Birdeye

★★

4 years ago

Always friendly, always works to make it perfect. That's when they ask for payment..... only when it's right!

Ray E. Johnson review for Fluegge Optical

Ray E. Johnson on Facebook

4 years ago

The staff was very helpful and service was great

Lori Clarke on Facebook

4 years ago

For all of the years we have been customers, we have always been 110% satisfied with every single aspect. From the staff, selection, quality and price, Fluegge offers all the best! We are so fortunate to have such a quality establishment so close to home. Fluegge is THE best in the business. I recommend them to everyone, every chance I get, and I love it when they say they are already customers.