Palo Alto, CA - August 25th, 2021

Birdeye Hires Camille Boothe as Global Head of People and Culture

Experience Marketing platform appoints former SpringHill Company Chief People, Culture and Diversity officer to elevate their People experience

Birdeye Hires Camille Boothe As Global Head Of People And Culture 1629933518191

Birdeyethe platform that helps businesses grow through happy customers, today announced Camille Boothe as their new Global Head of People & Culture. With 25 + years of strategic and global human resources experience, Boothe has led companies and teams through startup to IPO, delivering consistent results, and will report to Birdeye’s CEO Naveen Gupta.

Boothe is responsible for developing and executing HR strategy in support of the overall business and strategic direction of the organization, specifically in the areas of diversity, equity and inclusion (DE&I) succession planning; talent and change management; talent acquisition; and digital transformation initiatives.

She joins Birdeye at a pivotal moment in their growth, to strengthen their People experiences, and help scale strategically as they realize hyper growth. As Global Head of People & Culture, Boothe plans to influence positive culture changes with a multi-pronged people strategy that will include setting goals to manage a post- covid environment.

Prior to Birdeye, Boothe led the Human Capital strategy including the diversity and inclusion programs, for the LeBron James’ entertainment entities: The SpringHill Company (TSHC) and UNINTERRUPTED. Under her leadership, TSHC was recognized as the “Most Innovative Media company in the world and the “5th Most Innovative company in the world” overall by Fast Company in 2021. She expanded the organizational structure and implemented diversity, equity, and inclusion initiatives yielding an increase in people of color and female representation at every level in an industry that is typically underrepresented by both groups. Prior to TSHC, Boothe was the Head HR Ecommerce leader at Ralph Lauren and the Head HR Executive for Lululemon Athletica Retail Stores, creating and leading their successful workforce planning and people strategy during their IPO and expansion into the US.

“As a person and woman of color, I’m passionate about creating a space where people from different backgrounds can see themselves in industries that have historically had less representation, such as the industry I’m stepping into now,’’ said Boothe. “I am also looking forward to collaborating with the Executive Team to drive key business and talent strategies that will continue to fuel revenue growth, increase employee engagement and transform the culture while building an inclusive organization and team.”

Boothe holds a Business Communication and Business Management degree from Ryerson University in Toronto, Canada and is an active DE&I Council member for the NHRA for Los Angeles.

"As a person and woman of color, I’m passionate about creating a space where people from different backgrounds can see themselves in industries that have historically had less representation, such as the industry I’m stepping into now." - Camille Boothe, Birdeye Global Head of People & Culture


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