The ultimate guide to the best time to post on TikTok: Australia edition 

TikTok is becoming a worthy competitor to Google and other local business sites in Australia. Ensuring your target audience can find you on the platform can be a challenging prospect. However, businesses can start small by understanding the best time to post on TikTok Australia for improved engagement, FYP presence, and increased visibility. 

While we assume that TikTok users are constantly scrolling through the platform, the peak engagement times vary based on time zones, business niche, and the nature of the target audience. 

If you want your business account to flourish and your TikTok videos to attract customers, bookmark this blog post immediately. We break down the best times to post on TikTok for various industries during general marketing campaigns and special occasions. 

Is there a best time to post on TikTok for Australia?

The short answer is yes.  

While TikTok operates globally across multiple time zones, audience behavior is hyperlocal. Australian customers scroll during specific time slots—before work, on lunch breaks, and after dinner. 

Posting during these time periods can ensure that the videos reach your target audience instantly, eliciting engagement and boosting overall visibility. 

Why is the best time to post on TikTok in Australia necessary? 

The TikTok algorithm favors early engagement, a significant factor in TikTok SEO efforts. Managing TikTok posting times ensures that your video performs well in the first 30-60 minutes, giving it the push it needs to reach your target audience. 

Some of the bigger advantages of managing your TikTok posting schedule around the best times for your business are: 

Reach more users when they’re active

TikTok is fast-moving and algorithm-driven, so adjusting your posting schedule to when users are most active gives you a better shot at getting seen. Most Australians check TikTok videos during short downtime windows—before work, over lunch, or in the evening. 

Posting within these high-traffic windows increases the odds that your video will land on the ‘For You Page’ when your target audience is scrolling. It also helps boost the average watch time for your videos since users have the time to watch them leisurely. 

Trigger TikTok’s engagement-driven algorithm

The TikTok algorithm evaluates early engagement—likes, shares, comments—within minutes of publishing. When you post during peak activity times, your video has a stronger chance of earning this early engagement. 

This spike signals to the algorithm that your content is worth promoting further, increasing visibility, helping you hit viral reach thresholds, and securing maximum engagement. 

Improve views, likes, and shares

A well-timed post not only reaches more people but also drives better engagement. Users are more likely to interact when active and in content-consuming mode. 

Timing the posts right ensures your content appears when viewers are most open to watching till the end, liking, commenting, or sharing, which boosts your account authority and content performance.

Optimizing the posting times improves your chances of going viral if you plan it well. 

How often should you post on TikTok to go viral in Australia? 

Australian businesses can see good results by posting quality content on their TikTok account three to five times weekly. 

While it can be tempting to blast your feed with videos, business accounts must tread carefully. The idea is to stay consistent and helpful without overwhelming their target audience. 

TikTok accounts that post regularly ensure that the platform trusts them to be authentic and worth recommending to TikTok users who might find the content engaging and helpful. 

To make your TikTok business account successful, make sure that you: 

• Maintain a regular posting cadence
• Focus on TikTok trends, original audio, and local hashtags
• Post during peak times (detailed below)

Note: The best times to post on TikTok mentioned in this article are for businesses posting for Australian customers. This includes businesses outside of Australia catering to a global audience.  

What’s the best time to post on TikTok in Australia?

If you don’t post daily, posting on TikTok mid-week between 9 a.m. and noon or 7 p.m. and 10 p.m. in the evenings can be a good strategy. The best days to post on TikTok in Australia are Tuesday to Thursday. 

These windows align with user behavior: early scrolls, lunch breaks, and post-dinner downtime.

Best times to post on TikTok in Australia by week 

This section covers the best time to post on TikTok in Australia for each day of the week so that you can optimize your posting schedule and schedule content accordingly. 

Here are the best times to post you need to know: 

Monday: 10 AM – 12 PM & 7 PM – 9 PM

Tuesday: 9 AM – 11 AM & 5 PM – 7 PM

Wednesday 6 AM – 8 AM & 7 PM – 9 PM

Thursday: 9 AM – 12 PM & 7 PM – 9 PM

Friday : 7 AM – 9 AM & 11 PM 

Saturday 8 AM – 10 AM & 7 PM – 9 PM

Sunday: 10 AM – 12 PM & 9 PM

Let us know why these posting times matter for businesses looking to post on TikTok in Australia. 

The best time to post on TikTok in Australia on Monday

TikTok business accounts must start the week strong by targeting the posting times around 10 AM – 12 PM and 7 PM – 9 PM. Users often catch up on social media platforms during their late morning lull and unwind in the evening after the first workday. 

Engaging and motivational content does well on Mondays and can help accounts secure higher post engagement. 

The best time to post on TikTok in Australia on Tuesday

By Tuesday, routines stabilize, and TikTok users become more active during mid-morning (9 AM – 11 AM) and early evening (5 PM – 7 PM). Business accounts can maximize engagement with short-form video content that’s informative or entertaining, and performs well, especially as people look for distractions during work breaks. 

The best time to post on TikTok in Australia on Wednesday

Midweek momentum makes 6 – 8 AM and 7 – 9 PM great for visibility. Users often start their day with a scroll while commuting or working out. Posting consistently in the evenings with immersive, trend-driven videos can help secure interactions and boost your overall TikTok engagement rates. 

The best time to post on TikTok in Australia on Thursday 

Engagement rises as the weekend nears. Businesses that post on TikTok during 9 AM – 12 PM and 7 PM – 9 PM time slots can capitalize on this momentum and catch the attention of their target audience. 

Content that builds excitement, such as sales, events, or weekend plans, performs well during this time.

The best time to post on TikTok in Australia on Friday

Users begin checking out of work early, nearing the weekend. The best time to post on Friday is 7 AM – 9 AM to catch them before they dive into the day. Businesses’ accounts can also try to post after 11 PM for a late-night crowd ready to relax. 

Posting on Friday during this window primarily works if you have casual, fun, or engaging content to post. 

The best time to post on TikTok in Australia on Saturday 

While usage drops during daytime outings on weekends, the best time to post usually is 8 AM – 10 AM in the mornings and 7 PM – 9 PM.

Early risers scroll with coffee; evening users check in before social plans. Keep it upbeat and weekend-friendly.

The best time to post on TikTok in Australia on Sunday

Sunday is a recharge day, and user activity can be slow. We recommend businesses post during 10 AM – 12 PM and 9 PM time slots to reach users prepping for the week or winding down. 

Try to dish out reflective, self-care, and goal-oriented content that resonates most.

Best time to post on TikTok in Australia: Holidays and special occasions 

While we have already covered the best time to post for general social media posts, holidays and special occasions demand special attention. The audience’s behavior significantly changes during this period. 

If you have been using the platform for a while, you can analyze past performance data to pinpoint optimum posting times. If you are just starting to use the platform and do not have enough TikTok data, here is everything you need to know. 

Best time to post on TikTok for Christmas

TikTok usage spikes around Christmas as users share festive moments, gift ideas, and celebrations. Posting on Christmas Eve morning or Boxing Day between 10 AM and 12 PM aligns with high engagement windows when users scroll while relaxing at home or sharing their holiday experiences.

Best time to post on TikTok for Thanksgiving 

Though not a major Australian holiday, Thanksgiving-related content still performs well for US-Australian audiences. Posting on the evening before or the day after (7 PM – 9 PM) can tap into trending global hashtags and engage audiences celebrating abroad.

Best time to post on TikTok for the New Year

New Year’s content is all about celebration and reflection. Videos posted on Dec 30 (3 PM – 6 PM) build anticipation, while content on Jan 1 evening (8 PM – 10 PM) captures resolutions, year-in-review trends, and post-party moments.

Best time to post on TikTok for Easter

Easter drives morning engagement on Good Friday (9 AM—11 AM) and Easter Sunday evening (7 PM—9 PM), as people spend time at home and scroll through family, faith, and food-themed content.

Best time to post on TikTok for other Australian holidays 

Early morning and evening posts (6 AM – 9 AM or 7 PM – 9 PM) are ideal on Australia Day and Anzac Day. Users check in before parades, events, or wind down afterward. Avoid mid-day posting when people are away from screens.

Best time to post on TikTok during sporting events 

Before and after major matches are prime real estate. Posting 1 hour before game time or shortly after can hook sports fans in commentary mode—whether it’s AFL finals, the Ashes, or State of Origin.

Best time to post on TikTok in Australia: Industry-specific data 

The best times to post on a social media platform vary for each industry based on the content they post, their target audience’s behavior, and the overall engagement patterns of that particular niche. 

This section lists the best time to post on TikTok for various industries. 

Best time to post on TikTok in Australia: Healthcare edition 

Early mornings (6 AM – 8 AM) work best for healthcare content, especially among professionals or patients checking their feeds before appointments or shifts. Health tips, wellness routines, and patient success stories resonate during these quieter, focused hours.

Best time to post on TikTok in Australia: Real estate edition 

Evenings (7 – 9 PM) are ideal for showcasing property tours or market updates. Most users browse listings after work, and content that features walkthroughs, investment tips, or local area guides performs best during downtime.

Best time to post on TikTok in Australia: Restaurant edition 

Post at lunch (noon) or dinner time (7 PM) when users think about food. Menu highlights, behind-the-scenes prep, or customer testimonials tend to convert well during mealtime scrolls.

Best time to post on TikTok in Australia: Property management edition 

Weekday evenings (6 – 8 PM) are ideal for tenant-targeted or investor-facing content. Maintenance tips, lease highlights, and property showcases gain attention when people plan their home needs post-work.

Best time to post on TikTok in Australia: Home service businesses edition 

Target early risers between 8 AM and 10 AM. This is when homeowners are scheduling services or looking for quick fixes. DIY tips, cleaning hacks, and seasonal checklists work exceptionally well.

Best time to post on TikTok in Australia: Wellness edition 

Content that promotes mindfulness, routines, or fitness works best early mornings (6 AM – 9 AM) and Sunday evenings. People seek relaxing, aspirational content to start or reset their week with positivity.

Best time to post on TikTok in Australia: Law firm edition 

Law-related content performs well in mid-morning slots (9 AM – 11 AM), when professionals are more likely to engage with educational or informative posts. Topics like legal rights, family law tips, or contract guidance see higher watch-through rates.

Worst times to post on TikTok in Australia 

Just as there is a best time to post, there are also worst times to post—content black holes that harm the performance of your TikTok video and the overall account. 

Generally, avoid posting:

• During standard work hours (1 – 4 PM): Engagement dips as users are occupied with tasks and meetings. This slot is often a dead zone unless you’re targeting shift workers or specific professional niches.
• Early weekend mornings (before 7 AM): Most people sleep in or are offline, especially on Saturdays. Content posted early tends to miss peak viewership.
• Late on weekdays (after 11 PM): Viewers may scroll, but they’re less likely to engage meaningfully. TikTok’s algorithm relies on strong early engagement, which is harder to generate when your audience is fatigued or winding down.

These times often see lower interaction and fewer chances for algorithmic traction, making them risky for key content.

How to find the best time to post on TikTok Australia for your business 

The optimal posting items mentioned in this article resulted from analyzing TikTok Connect and the recommendations of a few experts. However, these times may not work precisely for your business account. 

That is why it is important for businesses to accurately identify the best time to post on TikTok that works for them. 

Here is how you can do so: 

Understand audience demographics

Knowing your audience’s location, time zone, age, profession, lifestyle, and content preferences is the foundation of timing your posts.  This provides valuable insights into how your content may perform at any given time. 

For example, Gen Z students may scroll late at night or during study breaks, while working professionals might be more active during commutes or evenings instead of peak hours. 

Use TikTok analytics to understand the composition of your follower base so you can sync your posting times with when they’re likely to engage. Your audience’s life stage, occupation, and daily schedule all influence how often—and when—they’re on TikTok.

Check the audience’s top territories 

TikTok’s built-in analytics (available to Pro accounts) shows your audience’s location across top countries and regions. 

For Australian businesses, knowing whether your audience is concentrated in Sydney, Brisbane, or across time zones like WA and VIC can help you publish at the most relevant local hour. For example, posting around 6 PM AEST will capture both after-work audiences if you have followers in Australia and New Zealand.

Understand their TikTok usage times 

Use TikTok analytics to check when your followers are most active. You can do so by navigating to “Followers” → “Activity” and looking at hourly engagement trends. These insights help you align your publishing times with audience behavior and possibly secure higher engagement. 

Analyze high-performing content

Study your best-performing posts: when were they published? Look for patterns in time and day. Your viral or high-engagement videos often reveal the windows when your audience is most attentive. Pair that with the type of content posted to determine what resonates best during each time slot.

Audit competitor content 

Keep tabs on when your competitors are posting—and what’s working for them. This includes monitoring their posting frequency, engagement metrics, and content ideas that secure the highest reactions. 

Search for top accounts in your niche and look at timestamps on their popular videos. If you notice consistent success around specific times, consider testing those windows for your brand. Reverse engineering helps you find opportunities others have validated.

Monitoring competitive content can be challenging if you are a multi-location business managing multiple accounts across multiple social media platforms. And that is why Birdeye has developed a cutting-edge tool, Competitors AI, to help you seamlessly monitor competitor feeds and gain insights to replicate successful strategies. 

Monitor and analyze performance 

Track your content’s performance over time using TikTok analytics or third-party tools. Look beyond TikTok video views: monitor completion rates, shares, and engagement velocity in the first hour after posting. This data helps you pinpoint patterns and refine your strategy weekly.

Know the best time to post to boost your TikTok performance

Finding the best time to post on TikTok in Australia isn’t just about chasing trends—it’s about connecting with the right audience at the right moment. Whether running a healthcare clinic, a bustling restaurant, or a multi-location real estate brand, aligning your content strategy with peak engagement windows can significantly improve your results. From early morning scrolls to post-dinner browsing, Australians interact with TikTok in distinct patterns that your business can tap into.

By understanding these behavioral cues and optimizing your posting schedule around them, your content stands a better chance of landing on the For You Page, driving conversations, and converting viewers into customers. Use this guide as your strategic blueprint—but continue testing, refining, and leveraging tools like Birdeye Social AI to stay ahead. 

Because on TikTok, timing isn’t everything—but it’s pretty close.

FAQs on the best time to post on TikTok in Australia 

Accelerate your growth on TikTok in Australia with Birdeye Social AI 

Managing TikTok performance across one or many business locations can be complex, but it doesn’t have to be. Birdeye Social AI is built to simplify, automate, and optimize your TikTok strategy in one intelligent platform.

With Birdeye Social AI, you can:

• Discover your best time to post based on audience behavior across regions
• Automatically schedule posts when your followers are most engaged
• Track post performance with real-time insights and actionable feedback
• Generate content ideas using AI recommendations tailored to your industry

Whether you’re a dental clinic, property manager, or nationwide franchise, Birdeye helps you get the most out of TikTok—without the guesswork.

Ready to unlock TikTok growth with less effort? Watch a demo today.