Business Operations Manager at Birdeye in Gurugram, India - Apply now!

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 120,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com

What You’ll Do

Birdeye is looking for a Business Operations Manager to join our Revenue Operations team in India. Reporting to the Director of Marketing Ops, you’ll be a critical member in the Business Operations (RevOps) projects/tasks along with the revenue operations ecosystem.

You will work in alignment with Revenue operations counterparts in the US and Manila. You will also work in close collaboration with cross-functional teams - marketing, sales, BDR/SDR, Business Intelligence, Product, and Systems teams to help streamline Revenue Ops processes, scale the lead-to-deal flow, enhance overall business productivity, and support revenue growth.

Responsibilities

1. Own & monitor the end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-up
2. Be the go-to knowledge centre for leveraging Marketing Tech systems and Business/RevOps ops processes to ensure optimal lead-gen flow, lead list handling, campaigns & workflow execution in Hubspot or Marketo and measurement in Salesforce or BI tool.
3. Deliver formal in-depth capability and configuration assessments of marketing data & Marketing Automation solutions. Co-Author the marketing data & technology optimization roadmaps.
4. Identify areas of inefficiency for process and business operational optimization and propose solutions that enable scale and document workflows, content, deliverables, QA processes.
5. Collaborate with Marketing Managers, Marketing data Strategists, BI, & Product Marketers to execute end-to-end marketing ops processes and complex, data-driven marketing programs and automations.
6. Work with leaders in Sales, Marketing, Finance, and Product to ensure we have an accurate view of marketing performance and business contribution.
7. Develop scheduled and incremental reporting with the ability to compile and review raw data, provide insight across all channels, A/B testing’s, and activities and make recommendations and optimizations.
8. Strong understanding of using reporting tools for building and maintaining the Marketing sourced/influence pipeline, Lead-lifecycle reporting, campaign attributions and other ad-hoc campaign reporting and dashboards that highlight important marketing performance metrics.
9. Hands-on problem solver with proven Business technical background & acumen to troubleshoot and solve sophisticated problems with Business Ops & RevOps.

• 7+ years of RevOps / Business Ops experience, preferably in SaaS
• Degree in Business or related field
• Ability to operate autonomously with demonstrated experience, knowledge, and expertise within SaaS / Enterprise Software. Startup experience is a plus.
• Strategic thinker with the ability to glean insights from processes, data, sales team feedback, industry best practices, continuous personal development, etc. to develop improved strategies
• Strong understanding and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models.
• Strong working knowledge of Salesforce.com, Hubspot or Marketo and any other marketing automation tools, including best practices for use, integrations, and reporting.
• Proven record of developing and implementing tactical initiatives that improve marketing productivity, and conversion rates
• LeanData Knowledge is a plus
• Strong project and program management skills.
• Intimate knowledge of lead automation and follow-up best practices, outbound lead generation, and reporting/analytics
• Expert communication skills, with experience building presentations and analyses for presentations to the senior leadership team.