Content curation
What is content curation?
Content curation is the process of finding, selecting, and sharing relevant content from other sources with your audience.
It helps keep your content stream active without creating everything from scratch.
Why is content curation important?
It builds thought leadership, saves time, and adds value by surfacing useful information for your audience.
It also shows that your brand stays informed and connected to industry trends.
How do you curate content effectively?
Choose high-quality sources, add your own insights or context, and align curated content with your brand voice and audience interests.
Always credit the original source and avoid overloading your feed with third-party links.
What tools help with content curation?
Tools like Feedly, Pocket, Flipboard, Curata, and Scoop.it make it easy to discover and organize content.
Social media tools like Buffer and Hootsuite can also schedule curated posts.
What’s the difference between content curation and content creation?
Content creation is making original content; content curation is sharing content made by others.
Both should be part of a balanced content strategy to build authority and engagement.
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