Conversion tracking
What is conversion tracking?
Conversion tracking is the process of measuring when a user completes a desired action, such as a purchase, form submission, or sign-up.
It helps evaluate the effectiveness of marketing campaigns and website performance.
Why is conversion tracking important?
It shows which channels, ads, or content drive real business results—not just clicks or views.
With accurate tracking, you can optimize for actions that matter most.
How does conversion tracking work?
It uses tracking codes or pixels placed on your website or app to record user actions.
Platforms like Google Ads, Meta, and analytics tools collect and report this data.
What can you track as a conversion?
Common conversions include purchases, leads, email sign-ups, downloads, bookings, and button clicks.
The goal depends on your business and campaign objectives.
Which tools are used for conversion tracking?
Popular tools include Google Analytics, Google Ads, Meta Pixel, LinkedIn Insight Tag, and HubSpot.
They help set up, manage, and report conversions across platforms.
What is the difference between a click and a conversion?
A click is when someone interacts with your link or ad; a conversion is when they complete a valuable action afterward.
Click = interest. Conversion = result.
Can you track offline conversions?
Yes, offline conversions like phone calls or in-store purchases can be tracked using CRM integrations or manual data uploads.
This links digital marketing to real-world outcomes.
Make every message count on social.
Built for real connection, Birdeye Social helps you understand your audience, spark engagement, and drive performance across all channels.