CPC (Cost per click)

What is CPC (Cost Per Click)?

CPC is the amount you pay each time someone clicks on your ad.

It’s a pricing model used in paid advertising platforms like Google Ads and Meta Ads.

How is CPC calculated?

CPC = Total Ad Spend ÷ Total Clicks

If you spend $100 on a campaign and get 50 clicks, your CPC is $2.00.

Why is CPC important?

CPC helps measure how cost-effective your ads are at driving traffic.

Lower CPC with high-quality clicks means better return on ad spend (ROAS).

What affects CPC?

Factors include keyword competition, ad relevance, targeting settings, quality score, and bidding strategy.

Highly competitive keywords or poor ad quality often lead to higher CPC.

What is a good CPC?

A good CPC varies by industry, platform, and goal. For example:

• Google Search Ads: $1–$2 average
• Meta Ads: $0.50–$1.50 average

Benchmark against your past campaigns and industry standards.

How can you lower CPC?

Improve ad relevance, use long-tail keywords, optimize landing pages, and refine targeting.

Higher Quality Scores on Google Ads often lead to lower CPCs.

What’s the difference between CPC and CPM?

CPC charges per click, while CPM (Cost Per Mille) charges per 1,000 impressions.

Use CPC when you want traffic; use CPM when your goal is visibility or awareness.