Keyword
Table of Contents
What is Keyword?
A keyword is a word or phrase users enter into search engines, guiding SEO and paid‑search targeting strategies.
Key points
- Types: Short‑tail ("shoes"), long‑tail ("best running shoes 2025"), branded, geo.
- Intent: Informational, navigational, transactional.
- Metrics: Volume, difficulty, CPC, click potential.
- Placement: Title tag, H1, first 100 words, alt text.
- Variations: Synonyms and LSI terms improve semantic relevance.
Real‑world example Targeting the long‑tail keyword "dental review software" lifted qualified organic traffic +42 % in three months.
Pro tips
- Avoid keyword stuffing; aim for natural density ~1‑1.5 %.
- Use Search Console to find rising query opportunities.
- Include primary keyword early in meta title (< 60 chars).
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