Landing Page
Table of Contents
What is Landing Page?
A landing page is a standalone web page designed to capture a visitor’s attention and drive a single, focused conversion action, such as a sign‑up or purchase.
Key points
- Elements: Headline, value prop, social proof, form/CTA, visual.
- Message match: Align headline with ad copy for Quality Score.
- Design: Minimal nav to reduce exit options.
- Speed: LCP < 2 s critical for conversion.
- Testing: A/B variants on headlines, imagery, CTAs.
Real‑world example Adding testimonial carousel to a SaaS landing page lifted conversion rate from 8.2 % to 12.9 %.
Pro tips
- Use heatmaps to identify scroll drop‑off.
- Keep forms short—3 fields convert best.
- Employ contrasting CTA colour for visibility.
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