homeglossarylead magnet

Lead Magnet

Table of Contents

What is Lead Magnet?

A lead magnet is a free asset—ebook, checklist, webinar—offered in exchange for a prospect’s contact information, fueling lead generation funnels.

Key points

  • Value: Solves a pain point quickly.
  • Formats: PDF guide, template, trial, discount code.
  • Gate: Form captures email; deliver asset instantly.
  • Nurture: Trigger drip campaign post‑download.
  • Metrics: Conversion rate, MQL %, cost per lead.

Real‑world example A "Google Review Response Template" PDF converted 32 % of visitors, adding 4,500 new leads in a month.

Pro tips

  • Use curiosity‑driven headlines (“7 mistakes…”).
  • Show asset preview (cover image) near form.
  • Test inline vs. pop‑up form delivery.

Make every message count on social.

Built for real connection, Birdeye Social helps you understand your audience, spark engagement, and drive performance across all channels.

Try Social for Free