Local Citations
Table of Contents
What is Local Citations?
Local citations are online mentions of a business’s name, address, and phone number (NAP) on directories, websites, and apps, impacting local SEO.
Key points
- Types: Structured (Yelp, Apple Maps) and unstructured (blogs).
- Consistency: Exact NAP match boosts trust.
- Tools: Yext, Moz Local, Birdeye Listings.
- Quality: High‑authority directories > bulk low‑quality listings.
- Update: Sync when location info changes.
Real‑world example Fixing NAP inconsistencies across 50 citations improved a clinic’s Google Local Pack ranking from #5 → #2.
Pro tips
- Claim top aggregators first (Data Axle, Neustar).
- Add niche directories (CareDash for healthcare).
- Use UTM‑tagged links to measure directory traffic.
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