Local Pack
Table of Contents
What is Local Pack?
The Local Pack is Google’s SERP feature displaying the top three local business results+map for geo‑intent queries.
Key points
- Ranking factors: Proximity, relevance, prominence, reviews.
- Attributes: Star rating, hours, phone, directions.
- Optimization: Complete Google Business Profile, consistent citations, fresh photos.
- Reviews: High volume + response rate lift ranking.
- Mobile share: Local Pack occupies 42 % of above‑fold on mobile.
Real‑world example After generating +200 new reviews and adding Q&A, a pizzeria moved into the Local Pack, increasing foot traffic +19 % MoM.
Pro tips
- Post weekly updates in GBP for freshness.
- Embed local keywords in GBP description.
- Use UTM in GBP website link to track Pack clicks.
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