Newsfeed
Table of Contents
What is Newsfeed?
A newsfeed is a continually updating stream of user‑specific content—posts, articles, photos, ads—displayed by social networks or publisher sites to maximise engagement based on algorithmic relevance.
Key points
- Personalisation: Algorithms rank content by recency, relationships, interests, and predicted engagement.
- Formats: Text updates, images, videos, live streams, sponsored posts.
- Ad inventory: In‑feed native ads appear interspersed with organic items.
- Metrics: Scroll depth, dwell time, and interactions guide future feed ranking.
- User control: Options to hide, save, or prioritise friends/brands vary by platform.
Pro tips
- Start posts with hook copy (< 120 characters) to stop thumbs‑scroll.
- Mix media types—carousel, short‑form video—to diversify engagement signals.
- Respond quickly to comments; early interactions boost ranking momentum.
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