Nurture Campaigns
Table of Contents
What are Nurture Campaigns?
Nurture campaigns are automated, multi‑step communication sequences—most often email or messaging flows—designed to guide prospects through the buyer journey by delivering timely, relevant content and calls‑to‑action.
Key points
- Channels: Email, SMS, Messenger, in‑app.
- Triggers: Behaviour (ebook download), timeline (Day 3 follow‑up), or lifecycle stage.
- Content mix: Educational resources, case studies, social proof, and offers.
- Metrics: Open rate, click rate, meeting‑booked rate, lead‑to‑opportunity conversion.
- Personalisation: Dynamic fields and conditional logic raise engagement by 30 % (2025 HubSpot data).
Pro tips
- Map each email to a funnel question (“Why?”, “How?”, “Proof?”).
- Keep subject lines under 50 characters for mobile inboxes.
- A/B‑test send‑times and content offers continuously.
Make every message count on social.
Built for real connection, Birdeye Social helps you understand your audience, spark engagement, and drive performance across all channels.