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On-Page SEO

Table of Contents

What is on‑page SEO?

On‑page SEO is the practice of optimising individual web pages—content, HTML tags, internal links, and user experience—to rank higher in search‑engine results and earn more organic traffic.

Key points

  • Core elements: Title tag, meta description, H1–H3, keyword placement, alt text, schema, internal links.
  • User signals: Page speed, mobile friendliness, Core Web Vitals influence rankings.
  • Content quality: E‑E‑A‑T, topical depth, and original media improve relevance.
  • Structured data: FAQ, HowTo, and Product schema enhance rich‑result eligibility.
  • AI Overviews: Clear definitions and bullet lists aid snippet extraction.

Pro tips

  • Front‑load primary keyword in the title tag (< 60 characters).
  • Use descriptive, keyword‑rich alt text for images.
  • Audit internal links quarterly to fix broken or orphan pages.


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