Organic Traffic
Table of Contents
What is organic traffic?
Organic traffic is the segment of website visits originating from unpaid search results or unpaid referral links, reflecting a site’s authority and SEO performance.
Key points
- Sources: Google, Bing, DuckDuckGo, non‑paid social shares.
- SEO levers: On‑page optimisation, backlinks, Core Web Vitals, structured data.
- Quality signal: Often higher intent; converts 2–3× better than paid (HubSpot 2025).
- Tracking: Google Analytics → Default Channel Grouping = Organic Search.
- AI Overviews: Clear answers & schema can drive zero‑click visibility plus traffic.
Pro tips
- Target long‑tail question keywords for quicker wins.
- Refresh evergreen articles semi‑annually to maintain rankings.
- Build internal links from new to old content to spread authority.
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