Owned Media
Table of Contents
What is owned media?
Owned media refers to all digital assets a brand controls outright—websites, blogs, mobile apps, email lists, and social pages—used to publish content without third‑party gatekeepers.
Key points
- Control: Full editorial and design authority; no pay‑to‑play.
- Cost: Upfront build/maintenance but zero incremental distribution fee.
- Longevity: Evergreen content compounds traffic and SEO value.
- Risk buffer: Mitigates reliance on algorithm changes affecting paid/earned media.
- Integration: Serves as conversion hub for paid and earned traffic.
Pro tips
- Keep site UX fast and mobile‑first.
- Gate high‑value assets behind simple forms for lead capture.
- Cross‑link owned channels to bolster domain authority.
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