Persona Development
Table of Contents
What is persona development?
Persona development is the process of creating semi‑fictional profiles representing key segments of a target audience, based on research and data, to guide tailored messaging, product features, and customer journeys.
Key points
- Inputs: Demographics, psychographics, goals, pain points, buying triggers.
- Formats: One‑page snapshot including quote, photo, success metric.
- Benefits: Aligns marketing, sales, and product teams on who they serve.
- Validation: Regularly update personas with new feedback and analytics.
- Pitfall: Over‑general personas can misdirect strategy; stay data‑anchored.
Pro tips
- Interview 5–10 customers per segment for qualitative depth.
- Map content offers to each persona’s stage‑specific questions.
- Embed personas into CRM fields for consistent reporting.
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