Post Reach
Table of Contents
What is post reach?
Post reach is the total number of unique users who saw a specific social‑media post within a given time frame, combining organic and paid impressions.
Key points
- Metric location: Platform insights → Post analytics.
- Differentiator: Reach counts people; impressions count views (one person can generate multiple impressions).
- Influencers: Time posted, engagement early, content format, boosting budget.
- Benchmarks: Instagram average post reach equals 9 % of followers (2025 Hootsuite report).
- Optimization: Higher reach signals algorithmic relevance, boosting future distribution.
Pro tips
- Post when followers are active to maximise initial velocity.
- Use compelling captions that spark comments.
- Combine reach with engagement rate to assess true resonance.
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