Profile Visit
Table of Contents
What is a profile visit?
A profile visit occurs when a user taps or clicks through to view a brand or individual’s full profile page on social media, signalling deeper interest beyond consuming a single piece of content.
Key points
- Platforms: Instagram, Twitter/X, TikTok, LinkedIn.
- Indicators: Likely precursor to follow, click to website, or DM.
- Analytics: Instagram Insights displays Profile Visits for each post/drill‑down period.
- Optimization: Strong bio, link‑in‑bio, highlights convert visits to actions.
- Drivers: Engaging captions, calls‑to‑profile in stories, trending hashtags.
Pro tips
- Keep profile photo and handle consistent across platforms.
- Pin highest‑converting posts to top of profile grid.
- Update bio link to latest campaign landing page.
Make every message count on social.
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