Quality Score
Table of Contents
What is quality score?
Quality Score is Google Ads’ metric (1–10) evaluating an ad’s relevance, expected CTR, and landing‑page experience, directly influencing cost‑per‑click and ad rank in auctions.
Key points
- Components: Expected CTR, ad relevance, landing‑page quality.
- Impact: Higher scores lower CPC and improve impression share.
- Benchmark: Aim for ≥ 7 on non‑branded keywords.
- Improvement: Tight keyword‑ad‑landing alignment boosts score fastest.
- Refresh: Scores recalculate in real time with auction data.
Pro tips
- Use SKAGs or ad groups with < 20 keywords.
- Compress images to < 100 KB for faster LCP.
- Insert dynamic keyword insertion for relevance.
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