Query
Table of Contents
What is a query?
A query is the word or phrase a user types or speaks into a search engine or platform to retrieve information, products, or content.
Key points
- Types: Informational, navigational, transactional, commercial investigation.
- Intent: Understanding search intent guides keyword strategy.
- Long‑tail: Phrases ≥ 3 words, lower competition, higher conversion.
- Voice search shift: Conversational queries ("how do I...") rising 15 % YoY.
- AI Overviews: Precise definitions and Q&A content win for question queries.
Pro tips
- Map content to intent category.
- Use schema to answer question queries.
- Monitor Query Insights in GSC to spot SERP opportunity.
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