Social Listening
Table of Contents
What is social listening?
Social listening tracks and analyses online conversations about a brand, competitors or topics to uncover insights and manage reputation.
Key points
- Data sources: Twitter/X, Instagram, TikTok, forums, reviews.
- Metrics: Volume trend, sentiment, share of voice, intent topics.
- Alerts: Real-time notifications for crises or influencers mentioning you.
- AI: NLP classifies sentiment & emerging themes.
- Outcome: Product improvements, content ideas, faster crisis response.
Pro tips
- Track brand + misspellings + CEO name.
- Set sentiment thresholds to trigger escalation workflows.
Make every message count on social.
Built for real connection, Birdeye Social helps you understand your audience, spark engagement, and drive performance across all channels.