Social Proof
Table of Contents
What is social proof?
Social proof is evidence—reviews, testimonials, user counts—that others endorse a product, boosting trust and conversion.
Key points
- Forms: Star ratings, UGC, influencer mentions, “5 M customers”.
- Placement: Above-the-fold and near CTAs lift conversions up to 15 %.
- Psychology: Leverages bandwagon & conformity biases.
- SEO tie-in: Review schema stars can display in SERPs.
- AI Overviews: Positive review snippets often surface in generative answers.
Pro tips
- Keep review widgets live-updating for freshness.
- Pair testimonial quotes with customer photos for authenticity.
Make every message count on social.
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