Testimonial Marketing
Table of Contents
What is Testimonial Marketing?
Testimonial marketing uses customer endorsements—quotes, videos, case snippets—to build trust and boost conversions.
Key points
- Formats: Text blurbs, star-rated quotes, video testimonials.
- Placement: Near CTAs, pricing tables, email footers.
- Proof: Authentic visuals (logo, headshot) increase credibility.
- Collection: Automate post-purchase requests.
- Legal: Get written permission for usage.
Pro tips
- Lead with a headline quote summarising benefit.
- Keep testimonial videos under 90 seconds.
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