Tracking Pixel
Table of Contents
What is Tracking Pixel?
A tracking pixel is a 1 × 1 px transparent image or JavaScript snippet embedded on a site or email to record user actions and send data back to analytics or ad platforms.
Key points
- Uses: Page views, conversions, remarketing lists, email opens
- Data sent: URL, timestamp, device, campaign ID.
- Privacy: Subject to GDPR/CCPA consent banners.
- Placement: Header, body end, or tag manager.
- Testing: Browser network tab; look for 200 OK ping.
Pro tips
- Fire conversion events only after successful checkout.
- Use server-side tagging to offset cookie-loss.
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