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Twitter Analytics

Table of Contents

What is Twitter Analytics?

Twitter Analytics (now X Analytics) is the native dashboard offering performance metrics for tweets, ads, and profile activity, enabling marketers to gauge reach, engagement, and audience growth.

Key points

  • Core metrics: Impressions, engagements, engagement rate, profile visits, mentions, follower growth.
  • Advanced views: Media views, link clicks, top Tweets, audience demographics.
  • Ad reporting: Campaign-level spend, CPM, CPC, conversions via X Ads Manager.
  • Export: CSV export up to 3,200 tweets for deeper analysis.
  • Benchmark: Median tweet engagement rate = 0.04 % (Hootsuite 2025).

Pro tips

  • Track 28‑day rolling performance to spot creative fatigue.
  • Pin top‑performing tweets to leverage algorithmic momentum.
  • Sync exports with BI tools for cross‑channel dashboards.


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