Unsubscribe rate
Table of Contents
What is Unsubscribe Rate?
Unsubscribe rate is the percentage of delivered emails where recipients click “unsubscribe,” signaling disengagement with a mailing list.
Key points
- Formula: (Unsubscribes ÷ delivered emails) × 100.
- Benchmark: Healthy rate ≤ 0.3 %; spikes > 0.5 % indicate content misalignment (Mailmodo 2025).
- Drivers: Relevance, send frequency, list hygiene.
- Compliance: CAN‑SPAM & GDPR require prominent opt‑out links.
- Impact: High rates hurt sender reputation and inbox placement.
Pro tips
- Offer frequency‑management options on the opt‑out page.
- Segment disengaged users into re‑engagement drips before removal.
- Test subject‑line relevance weekly to curb list fatigue.
Make every message count on social.
Built for real connection, Birdeye Social helps you understand your audience, spark engagement, and drive performance across all channels.