User Flow
Table of Contents
What is User Flow?
A user flow is a visual map outlining the step‑by‑step path users take to accomplish a task within a website or app, guiding UX design decisions.
Key points
- Elements: Entry point, decision nodes, actions, endpoints.
- Formats: Flowcharts, wireflows, interactive prototypes.
- Benefits: Identifies friction points, informs page hierarchy.
- Measurement: Combine with funnel analytics to validate assumptions.
- Iterative: Update after A/B tests or new features.
Pro tips
- Start mobile‑first; smallest screen forces clarity.
- Annotate flows with KPIs (conversion %, time on task).
- Pair user‑flows with persona goals for alignment.
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