Website Traffic
Table of Contents
What is Website Traffic?
Website traffic counts all visits—sessions or pageviews—generated by users reaching a site via various channels (organic, paid, social, referral, direct).
Key points
- Metrics: Sessions, users, pageviews, avg session duration.
- Channels: GA default groups—organic, paid, direct, referral, social, email.
- Quality: Monitor bounce and conversion rates for context.
- Growth tactics: SEO, content marketing, PPC, partnerships.
- Analytics: Filter internal IPs, bots for clean data.
Pro tips
- Focus on traffic that converts, not vanity visits.
- Use UTMs to attribute spikes to campaigns.
- Audit drop‑off pages to reclaim lost sessions.
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