WhatsApp Business
Table of Contents
What is WhatsApp Business?
WhatsApp Business is Meta’s free app and API for companies to communicate with customers via chat, send notifications, and automate support on WhatsApp.
Key points
- Profiles: Business description, hours, catalog.
- Automation: Quick replies, chatbots via API, template messages.
- Opt‑in: Users must consent; 24‑hour rule for free responses.
- Business API: Scalable messaging, verified green badge, CRM integrations.
- Payment: WhatsApp Pay enables in‑chat transactions in select markets.
Pro tips
- Use labels to segment chats (lead, order, support).
- Localise templates to boost open/response rates.
- Monitor template quality scores to avoid bans.
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