White Paper
Table of Contents
What is White Paper?
A white paper is a long‑form, authoritative report that presents a problem, delivers research‑backed insights, and proposes a solution—often used as a lead‑generation magnet in B2B marketing.
Key points
- Length: 6‑15 pages; deep dive vs. ebooks (visual).
- Structure: Abstract → problem → research → solution → case study.
- Gating: Usually behind form to capture leads.
- Design: Professional layout, charts, citations.
- Promotion: Email, LinkedIn, press releases, paid social.
Pro tips
- Collaborate with industry analysts for authority.
- Summarise key stats in an infographic teaser.
- Update annually to keep data current.
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