This profile has been claimed by the business owner or representative.
Marketing Automation-Marketo
About this business
An all in one Powerfull Marketing Automation tool Use Cases and Deployment Scope - We used Adobe Marketo as our marketing Automation tool especially for email marketing. We used for data segmentation, creating multiple webinar programs, personalized nurture programs and the best part is it's built in Analytics for better reports also easy to build email templates, landing pages and forms. We also used Lead scoring, A/B testing. For personalized emails we used predictive content which was excellent and no other tool has this ... read more
Marketo the ideal solution to our marketing Use Cases and Deployment Scope - We use as an marketing automatization tool and also a CRM for our client base. We use Marketo integrated with our system ERP and also our ecommerce Magento from Adobe Commerce. It gives us insights and also possibilites to expand our visions on our role. Expect to grow my knowledge in the software forward. Pros - Marketing Automation -Contacts Segmentation Cons - Didn't have noticed any other area it could help us Likelihood to Recommend - It fits e... read more
Quite simply the best! Use Cases and Deployment Scope - Marketo was our MAP at my previous org. It was chosen to replace a MAP more suited to smaller orgs and we wanted to use an Enterprise level platform. All of our marketing activities were run through Marketo eg. Email, events, social etc. -Marketo is simply the best platform on the market for marketing automation, particularly if you use SFDC too. Don’t be fooled by the old fashioned interface. It can do almost everything. Pros - Lead management -Segmentations -SFDC sync... read more
Excellent tool for all email mkt Use Cases and Deployment Scope - We use it to drive email campaigns into different prospect and customer targets also we use it to monitor who needs to be nurtured and who we need to reach out to at certain product level or cross and upsell to our customers in territories globally. its an excellent tool to run install base mkt. Pros - segmentation -monitoring scores -filtering out personas Cons - front end views -analytics ( maybe integrate Qlik cloud analytics) -analytics in general Likeliho... read more
Forget one-off campaigns, create complex and extensive ones with Marketo Use Cases and Deployment Scope - We use Adobe Marketo Engage for all of our email communications to our customers and prospects. This includes sending out promotional emails, nurturing existing customers, and reaching out to ex-customers. We also use this platform to create program flows that automate our email sequences. This has helped us get the word out there about our products and offerings. Pros - Sending out bulk emails -Extracting reports -Creat... read more
Using Marketo for Customer Marketing Use Cases and Deployment Scope - We use Marketo to create Marketing Automation programs for prospects and customers. We send emails via Marketo, run smart campaigns, create nurture programs, host webinars, pull data, and more. Marketo allows us to create thoughtful programs to engage with our customers and prospects. For my team specifically, it is our primary communication channel to reach customers. Pros - Marketo is very flexible - we can pull in a lot of data and use it for segmenting... read more
Great for Reporting and List Building Use Cases and Deployment Scope - I run marketing campaigns to clients and prospects and use Marketo to create landing pages for our website, send emails, and track engagement. Being able to pull reports to track engagement on landing pages and emails has been a game changer since we're able to connect this to our leads database and look at who our sales teams should be paying attention to. For instance, if a prospect is clicking into all of our emails and engaging with content that leads... read more
Adobe: curate easy newsletters Use Cases and Deployment Scope - We used this product to release newsletters and announcements, it addressed a communication problem to university affiliates and associates. I once used it to send to about 30k folks for an event we were hosting. We’ve been able to reach consistent followers and stakeholders via Marketo. Pros - Easy user interface -Good communication -Nice layout Cons - Random bugs -Limited photo sizes Likelihood to Recommend - For newsletters and announcements I would use this ... read more
Dated UI and email template language but does the job Use Cases and Deployment Scope - We use it as the email marketing platform for our company. We create email flows, design templates and modify code. We have to do our own versioning of our templates on a git-based platform outside since Marketo doesn't do this. The UI unfortunately looks like it was from the 2000s of web and is rather unintuitive but gets the job done once you become familiar with the platform. From an engineering perspective Marketo uses velocity templat... read more
Frequently asked questions about Marketing Automation-Marketo
How is Marketing Automation-Marketo rated?
Marketing Automation-Marketo has a 3.8 star rating with 40 reviews.
When is Marketing Automation-Marketo open?
Marketing Automation-Marketo is closed now. It will open tomorrow at 9:00 a.m.