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Marketing Automation-Marketo
About this business
Adobe Marketo Engage puts the "oh!" in Marketing Use Cases and Deployment Scope - I am an Adobe Marketo Engage consultant so I work with several companies. Their usage varies. Here are a couple: -The basics - email, website integration (forms, web page hits), scoring, CRM integration (alerts to Sales, activity tracking, campaign association), revenue attribution to marketing programs. -More advanced - above plus integration to the clients' web product (i.e. registration, usage) and funnel tracking. Pros - Basically, you can ... read more
Powerful tool that has satisfied our growing department's needs Use Cases and Deployment Scope - I've had a great experience so far with Adobe Marketo Engage. It's a truly powerful tool with a significantly smoother experience than Adobe Campaign, which I had used previously. I've yet to need it to do something that we couldn't find a solution that Adobe Marketo Engage offered. No plans to consider alternatives in the near future as we're currently satisfied across the board. Pros - Range of capabilities -Automation Cons - I... read more
A Marketing Must Have! Use Cases and Deployment Scope - Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although our marketing operations team is the main owner of the application, it is a lifesaver for tracking leads and their behavior and acts as a central place of truth. I highly recommend Adobe Marketo Engage to my colleagues running demand generation campaigns at other companies! Pros - Great for lead scoring -Advanced integration with sal... read more
Solid Software Use Cases and Deployment Scope - We send Daily Marketing Emails to remarket to past patients who have already visited our offices. Main email use is for Recall. Pros - Metric Tracking, Easy to see all the important engagement from each email -Brand Segmentation, easy to have multiple brands with interchangeable logos -We have never had an issue with deliverability Cons - Don't have a great grasp on how nurture works, complete automation has been difficult for us Likelihood to Recommend - Marketo can be expensi... read more
Helping us Scale up our Marketing. Use Cases and Deployment Scope - We use Adobe Marketo Engage for a variety of activities across our marketing department. Mainly we use it for nurture programs, ad hoc emails, Events, and webinars. Adobe Marketo Engage is our main platform to nurture leads and engage them. We have a large basis, and with Marketo, it's possible to use a large variety of segmentation and triggers and also personalize forms and LP to provide us with the data we really need and use. Pros - Automate personalised... read more
Marketo Review! Use Cases and Deployment Scope - Marketo is being used in our entire Marketing department. It addresses the need to automate sales and marketing tasks on a daily basis. Emails blasts for every event, webinar, and sales promotions are being done through marketo. Our database in Marketo holds majority of the company's bookings for MQL generations. Pros - Email campaigns are easily done because of the templates -Scheduled campaigns are very efficient for big enterprises -Landing page creation with forms integrat... read more
Marketo Engage a solid C+ marketing tool Use Cases and Deployment Scope - Scope: We use Marketo to send emails and run marketing campaigns in a mainly B2B market. -Business Problems Addressed by Marketo - -Mass Email EngagementForm FillsContact Mangament Pros - Emails -Content Storage -Smart List Creation Cons - UI (needs updating feels like im using windows 95') -Customer History (really difficult to access easily) -Reporting Analytics Tools lack any useful functionality Likelihood to Recommend - Marketo is a very good prog... read more
Abode Marketo Engage Review Use Cases and Deployment Scope - We use Adobe Marketo Engage for our customers. They usually have it for a few years and lost their administrator so we come in. In my opinion, the platform is very complicated and cannot be used without proper training. Adobe Marketo Engage do give you the ability to create almost any flow but I believe it takes months to get it to a working phase. Once it is up and running we train someone on their team but in my opinion it never enough since Adobe Marketo Engage ... read more
Automation is not the only thing you should look for Use Cases and Deployment Scope - We use it and we help our customers use it. In my opinion, as long as Marketo will keep their horrible non existence customer service we will keep migrating customers to other options out there. This became our main business in the past 2 years. We used to love Marketo and we still think they have the most holistic solution. But that is not enough. Pros - Flows -Scoring -Triggers Cons - Analytics and reports -Customer service -API -Integrat... read more
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Marketing Automation-Marketo has a 3.8 star rating with 40 reviews.
When is Marketing Automation-Marketo open?
Marketing Automation-Marketo is closed now. It will open tomorrow at 9:00 a.m.