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Marketing Automation-Marketo
About this business
Market with Marketo Use Cases and Deployment Scope - We use Marketo in our day-to-day responsibilities. Primary responsibilities include creation of emails, smart campaigns, campaign folders and managing them. Each person in the team follows 3 email structure for a specific brand. During creation of campaign we also create smart lists for each campaign. We also do track using the smart list which becomes quiet easy for us to measure the performance. Recently had a training where we can get a combined report for all the campa... read more
Good List Management and Email Calendaring Use Cases and Deployment Scope - We use Adobe Marketo Engage as our main database for our robust email marketing to thousands of health workers and organizations about our products. We've also synched Adobe Marketo Engage with SalesForce to give true leads to our sales organization to follow up with prospects and close deals. Pros - Good Analytics on email sends. -Database management and segmentation. -WYSIWYG HTML to prepare emails. -Lead scoring. Cons - Better Dashboard. -Easier s... read more
Great but can be better. Use Cases and Deployment Scope - I use Marketo for setting up and analysing email campaigns for surveys, reports, round-tables and webinars. Scope of use involves completely automating the customer journey and email scheduling process. personally there are only two points i feel that needs attention, that would be the speed of the website and programs, which is a highly problematic issue for me and less clarity on failed processes, which makes it difficult to figure out why the particular process fai... read more
Marketo is one of the best tools in the market Use Cases and Deployment Scope - We use it as an internal CRM to manage data, subscription of users and to automate email campaigns. -we also use it for data processing, data cleaning using automated smart campaigns. -We also use it for data segmentation. I think the product helps easily segment the data based on user interactions, user profile and push automated sequences to target the audience efficiently. I as a data analyst use the tool for reporting on web, email analytics,... read more
One of the best marketing automation and lead management tools Use Cases and Deployment Scope - We use Marketo for managing leads on all digital marketing activities - emails, social, etc and for events, webinars, etc. Pros - Emails -Landing pages -Forms -email insights -event managment -triggers and automations -targetting and personalisation -lead scoring Cons - better and easier to use email builder -more customisable reports -visual automation workflows and segmentation Likelihood to Recommend - Its a great tool which ca... read more
Scalability. Efficiencies. Intelligence. Overall great tool for digital marketers. Use Cases and Deployment Scope - We utilize Marketo Engage for all of our email automation and communications. Pros - Trigger based email programs -Nurture email marketing -Re-engage prospects -Upsell, cross-sell existing customers Cons - SMS capability -Better reporting -More robust integrations Likelihood to Recommend - Adobe Marketo Engage provides a high level of scalability, efficiency and automation. The platform is very intuitive and ea... read more
Adobe Marketo Engage account-based marketing automation delivering faster campaign time-to-market. Saves time and effort. Use Cases and Deployment Scope - What I really admire mostly with Adobe Marketo Engage is the simplicity and the user friendliness which makes the user experience wonderful. Adobe Marketo Engage gives us the complete tool kit to deliver winning lead - and account-based marketing strategies. It helps us to connect with our customers and keeps them coming back, hence saves lots of time and effort and also m... read more
A Tool That can Change a Marketer's Life Use Cases and Deployment Scope - We use Adobe Marketo Engage for ongoing email journeys, Lead Management, and Lifecycle, Lead Scoring, Lead Nurture, Email Marketing, Analytics, and Reports. -Problem Addressed by Adobe Marketo Engage are: We can send emails to bulk list at the same we can do the reporting and track the journey of each and every customer. Pros - Easy Reporting. -We can easily create as appropriate as per our requirement. -Track customer Journey. -Easy to understand modu... read more
Quick Review - But I Love Adobe Marketo Engage Use Cases and Deployment Scope - I purchased Adobe Marketo Engage as one of their first 100 customers. I then worked for Marketo, and now use Adobe Marketo Engage as a customer at Apttus. We use Adobe Marketo Engage to manage our marketing department - including campaign management, lead management, reporting, and more. We currently have over 30 marketers utilizing Adobe Marketo Engage, as well as our inside sales team. Pros - Lead Management -Marketing Planning and Reporting -C... read more
Frequently asked questions about Marketing Automation-Marketo
How is Marketing Automation-Marketo rated?
Marketing Automation-Marketo has a 3.8 star rating with 40 reviews.
When is Marketing Automation-Marketo open?
Marketing Automation-Marketo is closed now. It will open at 9:00 a.m.