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Marketing Automation-Marketo
About this business
Lot's of opaque functionality from an engineering side, not an easy integration Use Cases and Deployment Scope - We use Marketo Engage for lead management on our cloud product and across the organization. Specifically for keeping track of sign ups and syncing to Salesforce. This is done through an integration with Segment. Pros - Salesforce Sync -Lead Database -Segment Integration Cons - In my opinion, the UI is confusing, slow, and often has bugs -Integrations are unclear for testing and tracing -Navigation has a lot of roo... read more
Not sure Use Cases and Deployment Scope - I have been using Adobe Marketo Engage for many years now, and it has proven to be a valuable tool for our marketing efforts. We primarily use it for email marketing, lead generation, and lead nurturing. The platform's automation capabilities have allowed us to streamline our processes and target our messaging more effectively. One of the main business problems that Adobe Marketo Engage addresses for us is the ability to segment our audience and personalize our communications. The pl... read more
Good tool, but there are better solutions out there Use Cases and Deployment Scope - Marketo helps us run our background automation for our marketing program. We use it for everything from lead scoring and lead assignment to salesforce updates, enrichment, and campaign assignments. It helps us save time by automating the many processes we need for our department to function efficiently. Pros - Easy navigation -Functionality & capabilities Cons - UI/UX is outdated -Hard to pinpoint things that are broken Likelihood to Recomme... read more
Adequate but troubled Use Cases and Deployment Scope - We use Adobe Marketo Engage for lead intake and routing. It handles most of the top-of-funnel tracking (activity type, lead source, device location) and hands the data off to Salesforce. We also use it for ongoing communication, including triggered and scheduled emails. Pros - Rules based routing -De-anonymizing web traffic and activity history -Email blasts Cons - In my opinion, the UI is terrible; their optional updated UI is worse, and it's missing features -In my exp... read more
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How is Marketing Automation-Marketo rated?
Marketing Automation-Marketo has a 3.8 star rating with 40 reviews.
When is Marketing Automation-Marketo open?
Marketing Automation-Marketo is open now. It will close at 6:00 p.m.