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Marketing Automation-Marketo
About this business
95% is great / 5% could be better Use Cases and Deployment Scope - We use it to make our communication automated and to track the generation of leads. We also use it to mature our leads with the scoring function in order to mature them into prospects. Globaly marketo is doing a great job for us, the only drawback is the text editor which often messes up the html code making it difficult to create perfect mails/landing pages. Pros - Run automated compaigns -Track KPIs -Ameliorations possibilities with API Cons - Text editor i... read more
Marketo at my company Use Cases and Deployment Scope - Marketo sits at the center of our Martech stack. It collects engagement data from multiple systems (e.g., Intercom, Oktopost), aggregates it at lead level and send it further downstream to the CRM and other analytics tools. - -We use it for outbound email marketing campaigns, lead management and privacy management. We send out dynamic emails with 100+ variations, curated for our prospect's interests. Pros - Email Marketing Campaigns -Lead Scoring -CRM Integration -Custom... read more
Good CRM for larger organisations Use Cases and Deployment Scope - We use it daily for lead routing, forms on our website and integration into SFDC. We also use it for nuturing leads who have engaged with marketing collateral online Pros - Lead Nurturing -Website forms -Progressive profiling Cons - The UI is not the best -Load times for big data sets -UX improvements Likelihood to Recommend - For larger, high volume businesses Marketo offers a comphrehesive toolkit, for smaller business it is a bit over complicated. Using Ma... read more
Daunting at first, gets better over time Use Cases and Deployment Scope - I help other companies get the most out of their investment in Marketo, advising on how to properly use the platform across their organization. Clients will often come to my company inquiring about best practices for a variety of different processes, from lead scoring to understand attribution. As a consultant working on the platform side of the house, we split work between building out operational programs in Marketo, dissecting integration issues wit... read more
Revolutionizing Marketing Efforts with Adobe Marketo Engage Use Cases and Deployment Scope - We implement Adobe Marketo Engage to track our marketing improvements, but we discovered lot of unknown functionalities. We started to automate lot of daily basis tasks, we can now track account based marketing, we can create marketing autoamtion with filter defiend for a set of users. Use testing predictive content. Pros - Email filtering -content target customers -account based marketing Cons - price -configuration dashboard -user ... read more
great product, with a few minor downsides Use Cases and Deployment Scope - Adobe Marketo Engage was used in our Organization to address our B2B & B2G Customers in a wide range, with different email schedules, but also allowed our staff to not have to follow up. Pros - Marketing Software -Easy to Use & Manage UI -Simple Directions for Management Cons - S/MIME Emails -Allowing Integration with other CRM's Likelihood to Recommend - Adobe Marketo Engage is well suited for B2C customers, as you can always send out "Promotional It... read more
Incredibly powerful software.... If you know how to use it Use Cases and Deployment Scope - We use Adobe Marketo Engage to house all our campaigns, email, ads, everything. It's a key component to what we all do in the marketing department and we wouldn't be able to do anything without it. Pros - The organization of the software makes sense and is easy to navigate -You can get really granular with the details of your campaign. If you can think it, Adobe Marketo Engage can likely do it. -I only work in a small corner of Adobe ... read more
Streamline Marketing Efforts with Adobe Marketo Engage Use Cases and Deployment Scope - We used Adobe Marketo Engage for lead generation (creating and publishing forms and landing pages),email marketing (sending adhoc and nurture emails), lead scoring (scoring based on behavioral and demographic attributes), and overall for marketing automation to assign leads to respective lead owners, to segment database, to capture attribution data and sync with Salesforce Campaigns Pros - Smart Campaign is the most powerful automation to... read more
Adobe Marketo Engage: Works Well if You Have a Marketing Operations Director/Manager Use Cases and Deployment Scope - We use Adobe Marketo Engage to run our newsletters, emails, landing pages, and webinar programs. We don't use Adobe Marketo Engage as a builder for our landing pages or emails, but we use a 3rd party vendor that integrates cleanly with it. We use it to host our creatives for those pages and emails. Additionally, we run reporting on the success of the previously mentioned marketing assets. Pros - Integrates wi... read more
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Marketing Automation-Marketo has a 3.8 star rating with 40 reviews.
When is Marketing Automation-Marketo open?
Marketing Automation-Marketo is closed now. It will open on Monday at 9:00 a.m.