Marketing Automation

Set your goals. Agents run the campaigns.

AI agents build and run digital campaigns—personalized for every customer at every location.

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Marketing automation

Marketing automation wasn’t built for multi-location complexity. Until now.

Run campaigns, personalized for every location, channel, and customer.

Location Intelligence

Personalize campaigns by location using business hours, offers, ratings, brand, and more.

Agentic Automation

Tell AI agents what you want in plain English—they handle all workflows, setup, and execution.

Unified Customer Data

Build better personalization using data from CRM, reviews, visits, and third party systems.

Birdeye’s segmentation has been incredibly effective for us. The workflows have been seamless to use... the right messages are now reaching the right customers at the right time.

Matthew Peterburs Marketing Manager, KO Storage (200+ locations)

KO Storage
Location Intelligence

Every message feels local

Create emails that pull in location-specific reviews, hours, and offers, and not just {first_name}.

Location Intelligence
Agentic Automation

Agents create segments instantly

Describe your audience in plain English—agents build a ready-to-use segment.

Agentic Automation
Agentic Automation

Agents create customized workflows by location

Agents create your workflows based on location services, offers, hours, and more.

Local Workflows
Unified Customer Data

Reach your customer when and where they are most likely to respond

Send messages at the best time and channel for each contact, based on individual engagement history.

Unified Customer Data
Location Intelligence | Unified Customer Data

Measure performance at every location

Track opens, clicks, and conversions for every campaign, at every location.

Location Intelligence

Marketing Automation for multi-location brands

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Frequently Asked Questions

What is Marketing Automation for multi-location brands?

Marketing Automation helps businesses run campaigns across email, text, and other channels. For multi-location businesses, it means campaigns adapt to each location instead of using one global funnel.

How is this different from traditional marketing automation tools?

Most tools assume one brand and one set of rules. Marketing Automation accounts for location-level differences in reviews, performance, offers, and engagement.

What data does Marketing Automation use?

It combines Birdeye-owned data with connected systems like CRMs and 3rd party sites. This includes location data, customer engagement history, reviews, surveys, and experience signals.

Do I stay in control if AI agents are involved?

Yes. Marketers set the objective and review campaigns. AI agents handle execution such as building segments, drafting messages, and scheduling sends.

Can campaigns behave differently by location?

Yes. The same campaign can execute differently at each location based on local performance, eligibility, and customer signals.

How does Marketing Automation personalize messages?

Messages can include location-specific details like reviews, hours, and offers. Personalization goes beyond basic merge tags.

How are send time and channel decided?

Send time and channel are optimized at the contact level using individual engagement history, not fixed schedules.

How does Marketing Automation protect deliverability?

Attachments and message content are checked before sending to reduce spam and deliverability risk.

Can I see results and ROI by location?

Yes. Reporting shows opens, clicks, conversions, and performance at the location level so teams can compare results and identify gaps.

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