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MINI

4.7

About this business

Why Mini PREMIUM TECHNOLOGY IN ITS PLACE. AT YOUR FINGERTIPS. Easy-to-use performance, entertainment and communication technology at your beck-and-call via the intuitive MINI Connected system. Whether you're trying to plug into the world around you with traffic, weather and location updates, or trying to get away from it all by listening to Spotify® and hammering through different driving modes, you can enhance your ride with the push of a button. DRIVE IT AND YOU WILL UNDERSTAND. To put it simply, driving a MINI isn't l... read more

Location details

8712 W. Broad St., Richmond, VA, 23294, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 6:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 6:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
SatClosed
SunClosed
4.71,191 reviews
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Mikey G's profile image
6 years ago

"No Pressure Sales" This was my first car purchase in 9 years. The staff was professional and courteous throughout the process, and I never felt pressured to close the deal. My sales associate, Steve Lerner, was extremely helpful in all phases of the sale, from ensuring the vehicle was prepped for a long test drive to pushing my vehicle through the generous appraisal process. I peppered Steve with numerous questions about the vehicle, a 2017 Mercedes-AMG GLE 43, and he answered most to my satisfaction. What questions he coul... read more

AshleyT.'s profile image
6 years ago

"Fantastic Service " I purchased my first BMW from Richmond BMW yesterday, and Steven Lerner, was simply wonderful! He was kind enough to take his time with me and show me every aspect of my new vehicle in and out. He has an extremely warm and friendly personality, making him a pleasure to work with. 

BMW_Blzds's profile image
BMW_Blzds 
6 years ago

"Seamless Transaction Every Time" I have purchased many vehicles from Richmond BMW over the years and its all because of the customer service and quality vehicles. I definitely appreciate the attention to detail that is given during the purchase process. I contacted Charles Armstrong and requested to see a certain vehicle and it was pulled up front and waiting for me by the time I arrived. And within minutes, Steve Lerner, salesperson, was setting up a test drive. I left in the X5 that evening. Best dealership in Richmond! 

BMWNewbie's profile image
BMWNewbie 
6 years ago

"Steve is So Awesome to work with!" I was looking online for my BMW for weeks and came across Steve at Richmond BMW. He responded quickly by calling and texting me to get me in the door to see my car! He gave me the most exciting test drive and showed me all the features! The car buying experience was fun and gratifying. He provided excellent care before, during, and after my shopping experience. He’s the guy to call! He will take great care of you! 

X3 enthusiast's profile image
X3 enthusiast 
6 years ago

"Two great buying experiences from one terrific sales person." I have purchased many vehicles over the past years from a number of different sources. Two of my best experiences have been with Steve Lerner at Richmond BMW. 7 years ago I bought a Porsche Boxter from Steve. I was very impressed with his ability to make the buying process easy and fun. After the sale he continued to keep in touch to make sure I was happy with the purchase. Recently my wife and I decided to that we would like to search for a BMW X3 35i. We had be... read more

Courtenay's profile image
Courtenay 
6 years ago

"The personal touch" I have been dealing with Richmond BMW for twelve years and three BMWs. It started with fixing a botched repair at another dealer and giving me a great deal on a 5-series sedan. My latest purchase was an X4 M40i. The service department is great and their sales process is very smooth. Tim Peterson has been my service contact all along and Steven Lerner was great in sales this time around. Both Tim and Steve have been with the dealer for a long time, and I think that says something. I had to have service at... read more

mcelroy16@sbc.edu's profile image
mcelroy16@sbc.edu 
6 years ago

"Amazing service and fabulous car!" As my lease was approaching the end, I began to look at cars to purchase. I narrowed it down to Mercedes and BMW. At the end of the day, I chose BMW because of my experience with the Richmond BMW team. Steve Lerner was very patient with me while we found the perfect car. Once I was ready to pull the trigger, Steve was very thorough on going over every detail about the car, ensuring that I knew everything there was to know before I purchased. He went above and beyond for me. While I love th... read more

Cleber Gazola's profile image
Cleber Gazola 
6 years ago

"NICE SURPRISE" When I went to Richmond BMW I confess that I was not so confident as long as I was looking for a cheap and used not BMW car . However for my big surprise Steve Lerner treated me since the beginning like I was buying the more expansive BMW model. I arrived on the store late night to see the car when almost nobody was there anymore so he couldn't find the car key to show me. Steve did not give up and kept looking everywhere until he found it. The usual would be send me home and ask to came back next day. From t... read more

skanipe's profile image
6 years ago

"Working with Steve is a breeze" Steve showed me three different cars during my visit at Richmond BMW. I didn't exactly know what I wanted but he was incredibly supportive throughout the whole process and didn't once get frustrated. He is very easy to talk to and tells you like it is. I really enjoyed my experience and please ask for STEVE if you want to buy your next car from Richmond BMW. 

Frequently asked questions about MINI

How is MINI rated?

MINI has a 4.7 star rating with 1,191 reviews. 

When is MINI open?

MINI is closed now. It will open at 9:00 a.m.